Careers — Arthur Ventures
Digital Advertising Specialist at Linux Academy
Keller, TX, US
Linux Academy is seeking a Digital Advertising Specialist to join our Marketing department and support our team and the thousands of businesses and students around the world who learn through our platform. Our mission is to provide advanced training tools that increase skills and encourage critical thinking for IT professionals through high quality, hands-on, and affordable training. Linux Academy offers a full-featured training library with everything one needs to learn new skills and advance in one’s career path. As we continue to grow at an unprecedented pace, we need to find the best talent around. Come join a vibrant, hard-working team, and help make a difference in our students’ lives! The Digital Advertising Specialist Specialist is a critical position which will support growth initiatives by strategizing and implementing paid campaigns. You will collaborate closely with the Marketing and Sales team in order to acquire targeted leads and to support other lead generation efforts. You will have shown the ability to target specific customer profiles across various SEM and social platforms, and to report on the efficacy of our campaigns. You will be responsible for maintaining and improving existing paid campaigns, as well as leading the strategy and day-to-day execution of paid campaigns. Increase efficiency of our paid acquisition efforts across SEM and social media platforms Lead the strategy and day-to-day execution and optimization of our paid ad campaigns Manage existing paid campaigns and launch new campaigns to support company goals Develop a keyword portfolio based on customer profiles and results Write ad copy and collaborate with team on assets as well as landing pages for those ad campaigns to ensure accuracy Perform A/B testing strategies to continuously improve campaigns and gain knowledge on what customers respond to Implement retargeting campaigns Optimize campaigns based on budget and cost-per-acquisition, as well as other KPIs Analyze paid marketing campaigns for competitors Collaborate with Brand Manager to maintain a consistent brand voice and message Collect, verify, and use data to improve the effectiveness of each campaign Provide weekly reports on key metrics for all aspects of digital advertising including leads generated, CPC, impressions, and more Collaborate with internal teams across the organization (sales, product, etc…) to communicate new campaigns and support other initiatives Stay current with industry changes and be a leader in your area of expertise Work closely with VP of Marketing and Brand Manager to share key campaign insights REQUIREMENTS 2+ years of experience running ad campaigns on at least one of the following: LinkedIn, Facebook, Twitter 2+ years of experience running ad campaigns on Google Adwords Familiarity with retargeting A desire to constantly thrive for efficiency Strong analytics skills & data-driven approach, with the ability to identify trends and insights Ability to work in a fast-paced environment Must be available to work in office located in Keller, TX. You must be authorized to work in the United States without sponsorship BENEFITS High compensation with great bonus opportunities Three weeks vacation, one week sick leave Health, dental, vision, life insurance provided free to employee; discounted to spouse/family Free drinks/snacks for office based employees Flexible schedule Simple IRA with non-elective contribution made by Linux Academy, opportunity to make voluntary contribution by employee Satisfaction of helping others grow and learn Opportunity to work with a really exciting, fun team and roll out new projects Compensation increases proportionate to new knowledge gained