Careers — Arthur Ventures
Product Marketing Manager (Expansion Group) at Keap
Chandler, AZ, US

This role will lead the charge to develop the strategy and execution of expansion plan and efforts at Keap. 

You will report to the Director, Product Marketing & Expansion and lead the charge on current and future expansion efforts to develop a healthy growth engine. You will own the number and lead the strategy and execution of add-on products and services and improve current programs and processes. We are seeking a customer and data-driven leader with a proven track record of developing strategic plans and delivering against them. Building active use within our customer base to up-sell/cross-sell products from the ground up at SaaS companies.


  • Own the number - Achieve current period goals in month and forecast future growth 
  • Drive cross-functional projects with (product, systems, sales, support teams) to develop a flexible approach to adding and charging for existing and new expansion initiatives
  • Set Define the in product discovery experience with product leadership and set the go to market approach with product and customer marketing
  • Identify new expansion efforts that serve an unmet need for Keap customers develop business case including market size, customer profile
  • Lead customer segmentation to define high potential of expanders and how to that will lead to pointed customer marketing activities
  • Utilize analytic tools,experimentation techniques to rapidly test hypotheses, learn and improve activation, use, cross-sell and upsell opportunities.
  • Collaborate with product leaders in the exploration, analysis, development and launch of new products, services, and features.
  • Develop marketing messaging, positioning, competitive intelligence to take each expansion initiative to marketing

Experience / Expertise Requirements

  • At least 5 years’ proven product or business and customer marketing experience with at least 3 years leading product/business teams across entire lifecycle, in a SaaS consumer or small business company. Start-up experience strongly preferred.
  • Experience with creating and/or leading a multi-offering land and expand business (including new offering testing and development) a huge plus
  • Sales and Marketing software company experience a strong plus
  • Deep passion for crafting elegant, hybrid online/offline user journeys and experiences
  • Intensely curious with a ‘customer-first’ mindset and excellent qual and quant market research expertise
  • Partnership identification, development and/or management 
  • Gets serious enjoyment from multi-tasking in a fluid and dynamic fast-growth environment. Entrepreneurial, high energy, able to roll up sleeves and deliver under pressure
  • Strong interpersonal skills with focus on teamwork and ability to manage / foster relationships across multiple departments
  • MBA degree a plus