Careers — Arthur Ventures
Marketing Coordinator at Cybrary
Washington, DC, US
Cybrary is looking for an ambitious, team player focused, and success driven Marketing Coordinator that can support, drive, and contribute to Cybrary’s world-class marketing team to continued success in an exciting, fast-paced startup environment.  You will be directly exposed to a full spectrum of marketing channels, strategies, and tech, while working with the team to solve problems and build something new, learning at every step of the way alongside amazing people across all departments of the company.
 
Cybrary, headquartered in Greenbelt, MD, is a venture-backed startup positioned as a unique multi-sided platform that empowers Cybersecurity and IT professionals to develop their careers. With nearly 2M users worldwide, Cybrary is leading the industry in developing solutions to bring together an ecosystem of content, professionals, and companies to close the employment gap in these fields. We are on a rocket ship, come join us!

Marketing Coordinator Job Duties:

    • Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives.
    • Performs marketing analytics by collecting, analyzing, and summarizing sales/marketing data.
    • Keeps promotional materials ready by coordinating; inventorying stock; placing orders; verifying receipt.
    • Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.
    • Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
    • Updates job knowledge by participating in educational opportunities; reading trade publications.

Product Marketing Job Duties:

    • Study company products.
    • Translate technical details into benefits for the user.
    • Follow and analyze market trends/competitors to position products.
    • Aid in developing product marketing strategies (pricing, advertising, product launching).
    • Craft compelling messages across marketing channels (landing pages, ad campaigns, social media).
    • Work with teams (content, engineering, product, sales) to implement strategies.
    • Evaluate projects using relevant KPIs and feedback from existing and prospective customers, and company OKRs.

Content/Social Media Job Duties:

    • Research and evaluate current trends in Cybersecurity and craft relevant content for syndication.
    • Create site content and other publications that meet educational, SEO and sales requirements.
    • Continually update and evaluate social channel postings and strategies.
    • Help promote thought leadership from within the company.
    • Aggregate customer data.
    • Increase brand awareness and virality
Experience:
 
Bachelor's degree preferred in Marketing, Communications, Public Relations or similar.
1-3 Years General Marketing Experience
Strong writing skills required
Strong communication skills required
Enthusiasm for new technologies, a must!
Experience/Education in Education, cybersecurity and/or talent acquisition is strongly recommended
Experience using Marketing Automation and Engagement platforms
Occasional travel for marketing events
Commitment to Cybrary’s mission and values
Proven record of successfully being measured to goals is a plus
 
Please send writing samples when applying